The Introduction of Mission Foods to NHRA
Exciting Collaboration Sets the Stage for 2024
IRVING, Texas — Oct. 25, 2023 — The racing world is in for a treat as Mission Foods, a renowned global brand known for its tortillas and wraps, takes the spotlight as the title sponsor of the National Hot Rod Association’s (NHRA) premier professional series. Beginning in 2024, the series will proudly bear the name Mission Foods NHRA Drag Racing Series.
Mission Foods and NHRA Unite
A Look at the Collaboration’s Roots
The partnership between Mission Foods and NHRA took its first significant step with the Mission #2Fast2Tasty NHRA Challenge earlier this year. This thrilling program brought competitive racing into NHRA Camping World Drag Racing Series events, adding an extra layer of excitement to Saturday schedules. Semifinalists from the previous race, representing all professional categories, battled for bonus rewards and championship points in a highly anticipated rematch.
Mission Foods’ Pledge to Racing Enthusiasts
An Insight into the Vision
Juan Gonzalez, Chief Executive Officer of Mission Foods, shared his excitement about this collaboration, stating, “This is a tremendous opportunity for us to stay engaged with our fan base while making a significant contribution to the world of motorsports. There’s nothing quite like the thrill of a race weekend, and we are thrilled to have Mission Foods as the official title sponsor of the NHRA Drag Racing Series.”
A Prominent Presence at NHRA Events
Mission Foods Makes Its Mark
With this partnership, Mission Foods will enjoy a notable presence at all NHRA national events. The brand will also gain widespread exposure through NHRA’s TV broadcasts on Fox Sports, NHRA’s subscription live streaming service (NHRA.tv), and across NHRA’s various social media platforms. Additionally, Mission Foods will serve as the official supplier of tortillas, wraps, flatbreads, and tortilla chips for the series.
Fan and Driver Appreciation
Mission Foods’ Impact on NHRA
Sathish Mohanraju, Vice President of Marketing & Trade Marketing at Mission Foods, highlighted the brand’s positive influence, saying, “Drivers and fans have been vocal about their appreciation for Mission’s support of NHRA. The Mission #2Fast2Tasty NHRA Challenge, in particular, has revolutionized weekend racing. NHRA’s dedicated fan base aligns well with our brand, and we’ve always believed that our sponsorships have a tangible effect on sales and brand recognition.”
NHRA President’s Enthusiasm
Glen Cromwell Embraces the Partnership
Glen Cromwell, President of NHRA, expressed his excitement about the partnership, stating, “Mission Foods has displayed immense dedication to NHRA drag racing and the welfare of our racers. Seeing them step up as our new entitlement sponsor is a thrilling moment for NHRA and our racing community. Last year, they were exceptional partners, introducing the Mission #2Fast2Tasty NHRA Challenge, which brought a fresh dynamic to our race weekends. We are delighted to see this relationship evolve to an even larger scale.”
Mission Foods’ Expanding Footprint in Motorsports
A Four-Year Journey of Growth
Mission Foods embarked on its motorsports sponsorship journey four years ago and has steadily expanded its involvement. Presently, the company sponsors teams and individual racers across a range of racing series, including NHRA, NTT INDYCAR, American Flat Track (AFT), and MotoAmerica. Mission also collaborates with various racing associations, including the Sportscar Vintage Racing Association (SVRA), IGT, and Trans-Am. Additionally, they are the title sponsor for the American Flat Track SuperTwins series, King of the Baggers, Super Hooligan National Championship, and MotoAmerica’s Mini Cup by Motul series.
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Author :RRS Correspondent
